Homegrown brand Castlery to unveil new flagship store at Liat Towers


Since joining the Venture Singapore’s (EnterpriseSG) scale-up programme in November 2019, Castlery has observed a six-fold improve in profits, starting showrooms in around 50 metropolitan areas in the United States and also expanding operations in Australia.

Domestic furniture manufacturer Castlery intends to reveal a new flagship retail store at Liat Towers in the 3rd quarter. Totalling 24,000 sq ft throughout two levels, it will be the label’s biggest shop to date and will certainly present an enhanced store experience that matches Castlery’s online-to-offline buying experience. Spotted in the heart of Orchard Road, Liat Towers is additionally home to international brand names like Hermes, a French luxury fashion residence and Swiss luxury watch maker Audemars Piguet.

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What had actually begun as a four-man team in Ubi in 2013 has actually grown as an electronic brand name and also a disruptor in the standard furniture company industry. Castlery’s collection of furniture today participates 300,000 homes globally.

“Castlery has established a clear program to reach this desire while keeping a solid Singapore base,” shares Jeffrey Siow, managing director and CEO of EnterpriseSG. Presently, international orders make up over 80% of Castlery’s total revenue.

“The administration will identify and associate extra companies like Castlery to build the future generation of Singapore Global Enterprises as the next engine of growth for our market,” includes Siow. As an aspect of its global development technique, the brand additionally plans to work with 100 more employees over the coming year to fill supply chain, advertising and visual selling positions.

“Being the initial local furniture brand name to start in Liat Towers is a significant as well as relevant event for us. It is a physical sign of our progress desires and also mirrors our undeviating dedication to remaining real to our beginnings, “claims Castlery co-founder Declan Ee.


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